Verizon Up

Verizon Up makes it easy for customers to earn rewards they want. Device Dollars can be redeemed toward your next upgrade or for movie and concert tickets.

I created this UI prototype video to bring the user flow to life, turning static designs into a dynamic, interactive experience. The video highlights key interactions, transitions, and micro-animations, allowing viewers to understand how users navigate the interface. This approach helps designers and stakeholders visualize the experience before development, ensuring a smooth and intuitive user journey.

User Journey

Within the team, I conceived and created the visual effects for the cards and motion in Verizon Up program.

Fill up the coin

I also created a playful, cartoony coin animation to highlight the excitement and impact of rewards.

Premium Card Exploration

Explorations of the premium reward card.

Golden Ticket

I explored two approaches to reveal the reward, both highlighting a premium, luxurious aesthetic.

Learn & Enroll

Prototyping video for the Enroll & Learn section, created to visualize the user experience before signing up for the program. This section combines teaser reward cards with 3D Super Tickets that feature a premium, high-end look.

Verizon Up Teaser Video

Collaborated with an editor on this teaser video. I was responsible for the creation of 3D animation and UI animation of this video.
Role: Motion, UI animation

More and more digital marketers planned to increase their investment in loyalty programs in 2017.

VerizonUp spoke with its customers to learn what they wanted out of a loyalty program. In first month of program launched, there were over 1.25M sign-ups.

81% of those who joined a loyalty program continue to participate because it is easy to understand.