Nike Boot Reveal Loops
Designed and animated product teaser videos for Nike’s internal stakeholder presentation. With the final product still in development and concept renders not cleared for motion, I worked from silhouettes and design language alone — building animations that hinted at the form while communicating its futuristic aesthetic and technological edge.
Role: Design, Motion
Static asset to Animations
The only asset provided was a single static concept render, and it couldn’t appear on screen directly. I worked around this by using the product’s silhouette as a matte to unveil digital patterns, and animated the light traveling on the structural lines hinting at the innovation and technology embedded in the design.
Loop 1: Line as speed
Loop 2: Soft cloud as super-light weight
By using AI to create a 360 degree rotating product loop as a base animation, and applied special effects to create a cloud-looking animation to imply the weight of product.