Capital One Times Square OOH Advertising

Partnered with a motion team to deliver a series of high visibility OOH advertising videos showcased in Times Square during the 2025 Christmas season and 2026 New Year’s Eve celebrations. Produced videos across varied formats and aspect ratios. Designed and implemented a scalable After Effects animation template that standardized design application and accelerated production, enabling two sets of animation on 15 placements in Times Square to be created and iterated within 6 weeks.

Role: 2D Motion Graphics Lead

One of the design featured a window to reveal selected footage across every placement. To accelerate delivery, I built an expression-driven rig in After Effects — the detail of design, window size and corner radius could be adjusted instantly, keeping visual weight balanced across all dimensions without rebuilding each comp.